B2B Copywriter and Content Marketing Specialist

My name is Brandon Lafving. I am a published freelance copywriter with over seven years of content marketing experience; my work has attracted and converted clients for businesses like these:

Technology B2Bs
Financial Companies
Services B2Bs who explore blue-ocean markets

If you have difficulty explaining what you do in a way that resonates with your prospects, we should talk. I break down technical value propositions into chunks of engaging information that lead your prospects toward their ultimate purchase decision. If you need great content to help generate more leads and conversions, connect with me now to see how I can help.

The Best B2B Copy Converts 5-10x More Clients.

These days, your clients are spoiled by great content. Whether on Facebook or in their inbox or Googling the quickest way to make chicken soup, they are consuming really great content, and they are giving the strongest brands the majority of their attention, and wallet share.

The data makes this incredibly clear.

Consider this: An average landing page for business consulting will convert approximately 5% of its traffic, meaning 5% of visitors to the site will take an action like, for example, subscribing to the newsletter, or requesting a sales call.

That's not bad, but it could be 5x better. Top performers convert up to 25% (Adstage, What's a good conversion rate in 2017?).

Consider that for a second. What would you do with 5x the leads?

Content that Wins

What Clients are Saying

Brandon was integral in the creation of the ALTAVI brand. He synthesized the perspectives of multiple stakeholders into a single message for the organization, and he continues to develop brand positioning by researching our market and advocating for us.

VP Sales and Marketing
ALTAVI, Inc.

I threw Brandon a tough Copy-writing project, but he went above and beyond to do good work. I was super impressed with his willingness to learn about a difficult industry. I'll be teaming with him right away.

CEO 
Scribble Studio, LLC

Lafving is incredibly collaborative, sensitive, and creative in every stage of his work.

Andrea Applebee
Poet, Author

As a direct result of Brandon's content branding expertise and website consultation I have more business than I can handle. Brandon is amazing. Best investment I ever made.

Mike Remshard, PhD
Psychologist

B2B Copywriter and Content Marketing Specialist

The Best B2B Copy Converts 5-10x More Clients.

What Clients are Saying

Enough Reading. Let's Talk!