The Art of Becoming Easy to Know

How can you stand out in a world that is so densely packed with distractions? Yes, no matter how long your story is, no matter how technical and complicated, you can. You just need to infotain.

Infotainment unravels your value proposition for your prospects gradually, so that your content presents a consistent educational challenge that gets your audience in the flow so they can learn efficiently and pleasantly.

There are just two rules that you need to follow. Make sure:

1. They maintain focus on the value, not necessarily how you will deliver but the end result, the solution to one of their most tenacious problems
2. You maintain consistency in the brand voice. Tone can change from piece to piece as they funnel down, but consistent style and character is paramount. Growth can only occur with some consistency.

No matter what I do for you, whether it be writing, a website, or content, I will achieve both of these objectives first. Then I will write out the whole story from the perspective of your brand character, so that when your customers read about you, they will feel like they are sipping margaritas off a floatee in a private pool.

Getting to know you will be that easy.