Content that converts
When you explain your services, do you find yourself backing up, retracing last steps, or worse, explaining what you do like a Geology professor?
These are the moments I will help you avoid — no matter how technical you are.
What makes me confident? Experience. I have helped cut through market noise to generate leads for a variety of industries, including:
If you don't see your industry on this list, then I am insanely curious about what you do...
For every great piece of popular literature, I can point to thousands of objectively "better" pieces. Clearly the skill of writing is not the hard part.
The challenge comes in way before you sit down to write. For technical businesses, just understanding the content is a big hurdle. You have personas, specifications, benefits, and journeys to piece together.
90% of the creativity comes in that leap from assimilating this information to then architecting the most compelling stories. THEN you need someone who can execute across a full spectrum of channels and mediums.
Of course, if you are a mid-sized business then it's probably best to have all of these capabilities in one professional.... *Ahem.... That would be me.