A decade of writing, and the curiosity that pulled me out of it

I spent a decade writing. B2B copy, brand voice, content strategy — for tech companies, telecoms, and a boutique agency where I eventually became the person they called when something was broken and no one knew why. I got curious about the machinery behind the words. Curious enough to pull myself into it.

Technology drew me in because it has both sides — the creative and the technical — and the best products live at that intersection.