project
Brought in as a content marketer, I expanded into technical ownership across multiple fronts: created a content taxonomy for the CMS, led the consolidation of two brands' DNS under a single provider, and diagnosed a broken custom Google Tag Manager instance without documentation or access to the original developers. Wrote and maintained a Python integration script for automated content publishing on Contentful.
During my tenure, conversions rose from 58–59 per quarter to 85–94 in Q1 and Q2 2022.